Order Desk is an app that allows e-commerce business owners to automate and streamline their order workflows. Using rules-based logic, Order Desk can pull orders from an online shopping cart and send it to the correct fulfillment provider automatically.
My responsibilities have included:
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When it came to branding, Order Desk had an established look so I wanted to keep parts of that intact while updating components to give it a more modern and fresh look. Pulling the iconic papers in from the original design, I selected an updated typeface for the word mark portion. Keeping in the same color family, I selected a palette that felt familiar but brighter and more inviting.
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The previous site hadn’t been updated in ages so I took this as my opportunity to start from scratch, implementing a better design and proper organization of information. Order Desk’s app has so many different functions and it was important to let each of those shine on the site.
Order Desk has over 200 partners ranging from shopping carts to fulfillment providers and everything in between. I created individual landing pages for each of our partners to showcase how Order Desk worked with each, including appropriate knowledgebase articles and an animated gif.
App Dashboard Redesign
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Illustration & Art Direction
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I created a series of ‘Otto’ (short for ‘Ottomatic’ ;)) illustrations. He is the mascot for Order Desk and is featured in marketing emails and a few other locations.
I created a storyboard and script for a short video explaining what Order Desk is and who it’s for. The animation was created by a third-party.